At AP Consulting we have a dedicated team of professionals, experts in various programing techniques from simple web and graphic design showcase websites to more innovative, ergonomic web-shops platforms, mobile apps, Chatbot (AI), augmented reality …

Enter the era of the Internet thanks to web 2.0

In today’s world of fast changing technologies and unrested innovations, owning a business without the online business card to go along is like window shopping and winning time at lottery. Making absolutely no sense! With everything and everyone connected to the Internet, when you own a business you should have it exposed online otherwise you do not exist. A website allows u to be open to a global market allowing visibility to more customers than just the ones coming across your business or driving by the front of your office. A well designed and maintained website can bring new visitors.

Why businesses must have websites?

Twenty years ago, the marketing strategy of Belgian companies was limited to printing brochures or flyers and advertising campaigns on paper, radio, ... at the time Internet seemed like a second-rate solution. Nowadays, the Internet has become the first search tool. Analyzing this information, you understand the importance of being active on the Internet as a business looking to thrive.

First impression – is what keeps your customers on your website or makes them run away! Starting with the loading time of your page, design, layout, photos, colours and content. These are critical issues in the user decision making ”stay or leave”. If visitors like your website, they will engage, buy and further recommend your business.

Stand out from the crowd – a friendly advice from your future partner. Take our teams advice seriously and be unique not a copy. We will take care of the details and prepare your website with care and complete dedication plus the one ingredient that should never be missing from the mix “Creativity&Quality”.


By building a website you are giving your business the opportunity to tell customers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more recurrent and new business. People tend to trust a business after they have done business with it. Using your website, you can continuously serve consumers online and increase your credibility as a business owner.

Growth in sales

Your business grows through online exposure. This accompanies additional visits and more potential customers. “For sales growth your website should be given a voice and we would like to give it an amazing one that will attract more customers with its melody.”

Outrun your competition

The unique design and specific content adding user-friendly functionalities will boost customer's time on your website and attain competitive dominance that will favor your business. When customers enjoy their time, they will recommend your business bringing in more customers.

World-wide reach

Your website should make you available, visible and reachable around the globe. Websites are available world-wide, and people should be able to reach and see your website within fractions of seconds. The only necessary tools are a computer and an internet connection.

When customers reach you, your website should:

  • Provide your customers with the necessary information about your business
  • Communicate your brand message it the best manner
  • Encapsulate your trademark idea in the finest way
  • Build trust with your customers
  • Be a credible source of information for your customers through blog and news feed
  • Engage your visitors in the most efficient ways to learn about your brand

Photos for your website

When making the choice for photos please keep in mind this slogan “A picture is worth a thousand words”, if followed with care it will bring you on the road to success.

We strongly suggest to our customers when possible to take their own photos and humanize their website especially when it presents a team and the work they achieve. When advertising various products for sale on a web shop the products are the ones that count to be well advertised, however the team working behind it making it all work should be considered nonetheless. This thinking will further accompany and represent your business more efficiently rather than custom photography.

Chose an appropriate design and make it responsive

Making your design speak for your business will help you scale up the lather and the responsiveness of your website will allow access from various gadgets and unlimited number of potential customers.

User-Friendly web design

class="text-justify"Whenever you are looking at making changes or building a website put yourself in the position of being the customer yourself, try and see how easy the use of the website looks for you. If that is satisfying that’s great, however go a little further and ask someone else to do the same a person that will keep you honest. Using a design that stands out and making it user-friendly will make you remarkable.

Content & Copywriter

Most of us are great at one thing and some are good at many. Web designers at designing the web, photographers at photography, and copywriters at writing great content. From years of experience we have learned that is best to let the ones that are good at what they do, carry out their work. We strongly believe that content is within the most important component of a website, therefore we suggest you should hire a copywriter.

Content strategy

The visual of your website and the products are indeed very important, although the content and presentation of your services/products shouldn’t be neglected. The manner in which we transmit our message across the website and social media sites will determine our connection and trust relation we build with our targeted customers. Information we post on our website should be accurate and interesting for the customers we target. Content should be updates regularly and the interest of your customer will follow.

How should you recognize a professional web design team?

Starting by combination of colors, layout, fonts, banners logo and unique content. Be aware of the logo and business cards that should work together as a coherent whole. A well-optimized website is also a feature to be not only considered by highly recommended. SEO will bring along abundance of visitors allowing for increased levels of scalability. Online business activities have become extremely competitive providing a degree of separation and distinction between each other recognizing the ones who are doing a great online job and awarding them with great success while eliminating the rest. When you decide to hire a team make sure to choose those that can offer you varied choices to build your website and possibly have an inhouse designer and copy writer, these will make your job substantially easier.

For online merchants, we also create bespoke online shops including a back-office interface to manage your own items, customers, sales, etc. Depending on your needs, we can rely on known platforms such as: Magento, WooCommerce, PrestaShop yet, also develop 100% customized application for your particular needs.

Content Marketing

Content marketing refers to the creation, distribution and publishing of content on social media sites to help engage new customers while keeping your current customers interested. This technique is recognized to be one of the best for marketing your business. Relevant and entertaining posts keep your audience interested and involved while the content that you publish helps boost search engine optimization and your google indexation. Content writing is more valuable than add words and other paid advertising and your audience will find you and interact easier.

We offer also:

  • Maintenance contracts
  • Management for your website, web-shop, application….
  • CMS (content marketing strategy) maintenance: monthly security updates essential for the continuity of the site
  • Bugs, hacking attempts or website crashes, no worries: we operate 24h – 7 days per week and react within 2 hours
  • Complimentary annual renewal of all plugins we installed on your site
  • SSL certificate
  • Copy writer for your content
  • We can also provide email solutions (Exchange, Office 365, Imap…)
  • Logo design

Within Content Marketing we provide services like:

  • Marketing campaigns
  • Google AdWords
  • Google Analytics
  • Social media
  • SEO consulting
  • Keywords
  • Search Engine Optimization SEO – offering efficient search presence, increase in sales, profitability and remains economical
  • Activity reports
  • Pay-per-click advertising, optimization and management
  • Social media management and optimization
  • Consulting
  • We also provide analytics, remarketing, testing and iteration, brand identity, web design and interactive design, illustrations and prints.